Wisdom in Motion: Letters & Dispatches on Peace & Wellbeing

Wisdom in Motion: Letters & Dispatches on Peace & Wellbeing

End Goal of Meditation

đŸŒ±Dharma #5 :How a Startup Optimizer also Sit Down and Breathe

AJ Kim's avatar
AJ Kim
Apr 23, 2026
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“What’s our end goal here?”

That used to be my line.

Whenever we invested resources—time, energy, or money—I was the efficiency-driven optimizer calculating every step and strategy. My team members would look at me like I was a cut-throat, completely logic-driven leader. I had no hesitation in rejecting wasteful, delusional, and superficial tactics. I wanted to understand exactly what we were trying to achieve and what outcome we expected from the journey. As a startup leader and small business owner, this mindset was not only natural; it was necessary.

And I was good at it.

One of the most efficient projects I ever led was a government-funded wellness tourism program. That year, my team achieved almost the same performance and outcomes as the previous year while spending only 10% of the allocated budget. It became a small personal record of optimization.

Efficiency, strategy, performance metrics, resource allocation—these were the tools of my leadership.

Yet ironically, there is one area of my life where I completely turn off this efficiency switch.

Meditation.

When it comes to meditation, I don’t ask what, how, or why. I simply sit down and breathe.

The Question That Reveals the Mind

People often ask: What’s the end goal of meditation?

Is it the death of the ego?
Is it enlightenment?
Is it becoming calmer, wiser, or spiritually advanced?

But the way this question is framed already reveals something important about how our minds work. Very often, our suffering begins because we start thinking about the final result before we have even begun the practice.

The mind immediately runs ahead:

Will my ego disappear?
Will I become enlightened?
Will something extraordinary happen to me?

But meditation was never meant to be a dramatic achievement project.

The Buddha repeatedly emphasized that the path begins with something very ordinary: observing what is happening right now.

In the Satipaáč­áč­hāna Sutta (MN 10), the Buddha describes the practice in the simplest possible terms:

“Breathing in, he knows ‘I breathe in.’
Breathing out, he knows ‘I breathe out.’”

Nothing mystical. Just awareness.

The Goal That Isn’t a Goal

If the goal of a 7-day Vipassanā retreat were to become completely awakened—or even to “achieve” a few big realizations—I would probably have been the most miserable person in the meditation hall.

Imagine sitting there with that kind of ambition. Every moment the breath slips away from attention becomes a failure. Every wandering thought becomes a mistake. Then I would blame myself: a wrinkled forehead, deep sighs filling the meditation hall, feeling stressed and pressured. Sitting on the cushion could easily become a moment of anxiety to face, even a kind of “traumatic” experience. “End goal??”, forget it, the journey would simply end there. No more meditation!

Meditation asks us to be like water, like air—fluid, flexible, transparent, and open in our being. Whatever container we are placed in, we simply adapt and settle comfortably. Stiffness will break on the cushion. If you sit like a hard wooden stick—unbending, rigid, refusing even a moment of softness—you may eventually break.

Meditation does not begin with a grand objective.

In fact, it begins by temporarily letting go of the obsession with objectives.

The reason we meditate is surprisingly simple: to live fully and to be present with life.

When we approach meditation as a way to gain a final result—like destroying the ego—we unintentionally sabotage the practice before it even begins.

Meditation is an invitation to stop chasing outcomes.

Being means:

  • not constantly anticipating the future

  • not judging every moment

  • not endlessly analyzing the past

It means sitting with life exactly as it is.

Still.
Breathing.
Aware.

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